Wondering how to format your message? Here are some pointers and a successful pitch of mine to a skincare brand for reference.
Hello there, I hope you’re well.
My name is Maryam Vaseer and I’m a lifestyle, wellness and creativity blogger from sunny Sydney. As well as content creating for my website, I have an Instagram page showcasing photography within these niches. Over the five years I’ve been blogging I have come across many incredible local brands, (brand) being one I would love to further support.
I’m reaching out to ask if you’d be interested in a collaboration- I’ve partnered with skincare brands in the past with my most recent work being for (brand.) I have an engaged Instagram and Blog following and would be excited to promote your products on these platforms through photography and content writing about (brand)
As well as being a fan of your humour (classic!) I admire your commitment to all natural skincare that makes everyone feel radiant and beautiful. Your products are a core part of my self care routine and it just wouldn’t be the same without them. I think it’s important to feel confident in your own skin and I love that (brand) promotes this philosophy. I’ve purchased scrubs and a few items from your beauty section but my all time favourite has got to be your (product)
Attached below are some of the photos I’ve taken that appear on my instagram page, some of which feature (brand) products. I hope this helps you envisage the content I could create for (brand)
Wishing you a lovely and restful weekend!
To preface, there are countless ways you could format your email pitch. Don’t feel as if you need to follow my guide to a tee. I don’t always follow the below format and tend to just go with the flow! Creative work is all about individuality and moving things around to fit your needs and goals. To start of, you’ll want to introduce yourself. Your introduction is not the main body of your message so you should aim to keep it brief. Think of this as your elevator pitch. You may also wish to include a recent and relevant achievement of yours, whether that is your partnership with a brand of that niche or a special position you’ve attained. Then, ask for what you want and don’t shy away from being specific where needed. As you can see, confidence will get you far in life, as will subtle flattery and some gushing! When you set the terms of the collaboration through an initial message, you’ve stuck your foot in the door. Offer an idea that’s unique and tailored to the brand’s needs. Show them why it makes sense to work together and how you can benefit their growth. Your core paragraphs are sandwiched between your introduction and conclusion. You really want to seal the deal here. Remember, a collaboration isn’t about receiving free products. It’s about a building a mutually beneficial partnership. Naturally, that comes with various perks.
Now, listen up. You’ll want to visit the brand’s website and take a look at their products. Make note of the ways they market certain products. What is their selling point and how could you emphasise this? Familiarise yourself with ingredient lists, client testimonials and the like. Next, you’ll want to head to their About Me page. As an english whiz, I have fun pinpointing their buzz words, philosophies and encapsulating brand motto. In this way, you can show the brand that not only are you familiar with them and their ways but you are one with them. You know intimately what they stand for and will have no problem advocating for and representing this.
Then you’ll move on to insights and demographics. You’ll get into the nitty gritty and list all your numbers. This would include follower count, impressions and the average of likes, comments and story views that you recieve. Additionally, you may choose to include the typical age range of your audience alongside a gender ratio and a description of where majority of your viewers are located. To prove your credibility, it’s advised that you include screenshots to emphasise that your following is organic. Buying likes and followers will only get you so far. This way, your chosen brand will know what expectations they should hold when partnering with you.
Next, list your other successful platforms. Perhaps you have an impressive Youtube, Pinterest or TikTok following. All of these platforms have the potential to drive massive amounts of traffic when and where you need them to. Perhaps you offer additional influencer services on these platforms alongside your Instagram Page. Most often I’ll share posts to my Instagram feed and give my audience a rundown of the brand I’ve partnered with. On occasion, a brand will request that I share a blog post too. I always make sure that my work is thorough and covers all facets of the brand. I’ll make predictions as to what questions my audience might have and seek to answer those before the fact. Remember that it’s necessary to highlight your most impressive statistics and nothing more. There is no point in saturating your email with social links and giving your chosen brand useless information to wade through. Additional platforms that don’t further your craft are simply add ons.
Now, onto the most important step. Demonstrate to your chosen brand that you have expertise in their category and have worked with brands of that niche before. Include background information on your recent collaborations as well as important anecdotes and facts that tie into this. Dedicate a page to showcasing your most exceptional photos alongside the brand’s name and logo.
Finally, close your email with a question to invite the brand to engage in further conversation and give them a clear starting point. Alternatively, you could close by thanking the brand for their time, asking for their thoughts on your offer or saying you look forward to hearing from them.